HivePosh, a community-driven marketing initiative, has brought two to three times more people from Reddit to Hive than the number of Hivers in February 2025, based on stats of PeakD and Ecency post pages. And that's nothing new; the initiative has been generating over 10,000 visits monthly for the last three months.

HivePosh is going to get more features soon, thanks to the work of @acidyo and @hivetrending, and this will hopefully lead to even bigger traffic from Web2 to Hive.

So now is probably a good time to start thinking about how to better convert visitors into Hive users. At least, active HivePosh users believe so, and, for that reason, I'm asking @asgarth, @jarvie, and @good-karma, for their attention. First, let me showcase you, dear developers of the two most-loved Hive front-ends, several cases of what HivePosh users do to Hive blockchain:

These screenshots and more stats in my post 1,946,000 Views of Hive Links Shared on Reddit Over the 4 Weeks!

As you probably know, Hive posts normally get 10-30 views on Ecency / PeakD so traffic from Reddit looks like an avalanche in the scale of Hive. It's still not enough to onboard hundreds of Reddit users monthly, but that time may come this year as HivePosh continues to grow.

It would be great if Ecency and PeakD paid attention to this growing opportunity and enhanced their interfaces to improve visitor-to-user conversion.

Think about talking to unregistered users on post pages

Posts are where people land from Reddit or Google and that's where you have a chance to capture the attention of these strangers in order to "sell" the Hive blockchain to them.

This is the beautiful minimalist design of ecency.com. However, I would spoil it with a message to unregistered users:

I'm not saying I chose the perfect words, but I believe this is the right direction - selling Hive on post pages to unregistered users. The same thought for PeakD:

Tell unregistered users what your front-end sells first of all

I choose 'Get paid for your content'. This feature sets Hive apart from the rest and is what can attract content creators who are tired of being free entertainers on Web2, collecting likes and subscribers in the hope to benefit one day.

As I see Ecency partly agrees with me since the first picture on its main page (the version for unregistered visitors) is this:

However, I don't like Ecency's answer on its signup page:

Vague and unconvincing.

"Rewarding" in what way? Flattering feedback, likes, hugs?

Who is going to believe an account on little-known Ecency gives financial freedom?

Free speech is a strong point but too many sell it and, by the way, do we have a large community of political bloggers to say 'Hey! Join the action!'? Nope. I would say Hive de facto tends to stay away from politics. Free speech is relevant mostly in the context of politics.

True ownership? If you're building a platform for tech-savvy people, then yes. But if you want to appeal to all kinds of users, true ownership isn't be the strongest point.

Peakd. Imagine someone decided to register on a blogging platform / social media PeakD and the first thing they see are signs of dollar $$ and an offer to buy a spellbook:

Doesn't look good at all.

PeakD sells Hive on its main page. And the first point is true ownership... Let's imagine, I am a visitor from Reddit, I love cooking, dancing, and cats, and I see this:

Decentralization together with a new concept of “cryptographic keys” allows users to have real true ownership. True ownership is something no other social media is willing to give users because they need you dependent on their site.

Does it sound like a dream social media?..

I absolutely love PeakD: the interface, features, everything is so well-designed and satisfying. However, when it comes to visitor-to-user conversion, PeakD does need improvements.

I've shared my personal opinion, and I'm not sure how many people agree with my points. However, I do know that active HivePosh users believe Ecency and PeakD could better absorb traffic from Web2. I hope this post will help to start an interesting and helpful discussion.

I look forward to seeing your opinions in the comments section. How can we improve PeakD and Ecency in terms of visitor-to-user conversion?

The drawing was generated with PeakD AI: https://peakd.com/ai