RE: What, or How?

Rather than being automatically proud of who we are, we should be working to be proud of how we are. How we behave, how we treat people, how we raise our children, how we interact with others, how we consider our actions and the impacts they have, and how we are not surviving, but striving in the things we do to make the world better.

So this. Nowadays I think most of the "pride" is meant just to be posted on social media, without necessarily doing the work to be actually proud of something.