I'm not sure exactly how I'd answer that, but I think it's crucial for a video or short to go viral, and that can only happen if you can share it on Web 2.0 social networks—meaning you can post the video directly to your feed so it plays and runs right there on that social network, rather than just seeing a link without an image.
I'm not sure exactly how I'd answer that, but I think it's crucial for a video or short to go viral, and that can only happen if you can share it on Web 2.0 social networks—meaning you can post the video directly to your feed so it plays and runs right there on that social network, rather than just seeing a link without an image.